Akbar Pourfaraj; Mohammad reza Salehipour
Volume 8, Issue 22 , June 2013, , Pages 7-30
Abstract
Today, world heritage sites have found special importance in the world, and tourists value these sites highly. This study tries to determine and prioritize the factors that matter for European tourists visiting these sites. Using convenience sampling, a number of 207 questionnaires were distributed among ...
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Today, world heritage sites have found special importance in the world, and tourists value these sites highly. This study tries to determine and prioritize the factors that matter for European tourists visiting these sites. Using convenience sampling, a number of 207 questionnaires were distributed among European tourists visiting Naghsh-e-Jahanin Isfahan during Farvard in – ordibehesht of 1391. Results of SEM analysis recognized all the four factors of “service experience”, “service quality”, “monetary costs” and “nonmonetary costs” to have positive significant influence on their overall evaluation index. Also, the factor of “service experience” was shown to have the first priority in the opinions of visitors.
seyed sadrodin shariati; akbar pour faraj; mohammad heydari
Volume 7, Issue 18 , August 2012, , Pages 1-23
Abstract
Visiting cultural and historical destinations is one of the largest, most pervasive, and fastest growing trends in tourism industry. It is well known that both tangible and intangible legacies of Islamic civilization have created a great potential to develop religious heritage tourism in religious destinations ...
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Visiting cultural and historical destinations is one of the largest, most pervasive, and fastest growing trends in tourism industry. It is well known that both tangible and intangible legacies of Islamic civilization have created a great potential to develop religious heritage tourism in religious destinations of Iran. The holy city of Qom, which embodies a large range of Islamic heritage, is one of such destinations able to foster tourism. This study reviews the role of Islamic civilization in tourism development and identifies factors affecting it in Qom. The research is of survey type and questionnaires were distributed among the tourism experts of Qom. Results approved all the predefined indexes. Factors of Islamic civilization that affect tourism development in Qom, are the following respectively: pilgrimage places, spiritual ambiance, Islamic traditions, being historical , Islamic museums, sacred natural sites, Islamic monuments, Islamic culinary traditions, Islamic arts and crafts, Islamic performing arts, Islamic music, Islamic medicine, Islamic literature and poets, and Islamic traditional sports. Since, both tangible and intangible legacies of Islamic civilization were proved to have influence on the development of religious tourism destination of Qom, the author suggested that Islamic intangible heritage should be promoted and developed alongside other Islamic tangible masterpieces.
